Google’s VP Search Quality, Udi Manber, Interviewed

Latest in my interview series is a discussion I had with Udi Manber, Google’s VP of Search Quality. For me, it was a great opportunity to speak with Udi, and learn more about some of the thinking about key parts of Google’s strategy. I first saw Udi speak at the announcement of the Universal Search initiative, at the event that Google referred to as Searchology.

In fact, he was the one who pointed out during Searchology that 20 to 25% of the search queries Google receives every day are being ssen by Google for the first time. Perhaps this is a tribute to the complexity of language, and the relatively random process by which people approach the formulation of their search queries.

One of the interesting discussions in the interview was about the future role of links in the Google search algorithm, in light of all the changes of late, including the move towards personalization. I asked him if this would diminish the important of links over time. Udi reinforced that links will continue to play a large role in the Google algorithm for the forseeable future. Not a big surprise perhaps, but it was interesting to confirm it.

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