Are You Scared of Universal Search?

Google’s switch in May to Universal Search has more than a few marketers awash with panic over loss of rankings – and understandably so – since some have lost visibility due to other digital content such as video, images, or blogs, etc. occupying valuable real estate within the search results.

John Tawadros, COO of iProspect, will help calm your nerves with his advice for using Universal Search to your advantage in today’s SearchDay, “Google Universal: Friend or Foe?

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The word PREPARED is written on a blackboard with the UN crossed out. A hand is underlining it.
A hand holding a transparent piece of plastic or glass, with the Google logo superimposed onto it.
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