Are You Scared of Universal Search?

Google’s switch in May to Universal Search has more than a few marketers awash with panic over loss of rankings – and understandably so – since some have lost visibility due to other digital content such as video, images, or blogs, etc. occupying valuable real estate within the search results.

John Tawadros, COO of iProspect, will help calm your nerves with his advice for using Universal Search to your advantage in today’s SearchDay, “Google Universal: Friend or Foe?

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A photograph of an advert for Google Voice on the London Underground, at the station Gloucester Road. The poster spells out the stop name as it's pronounced, "glos-tuh rode", and underneath reads, "Say it to get it. Google voice search for mobile".
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Google I O 2016 on Google
A graphic showing the old Google logo superimposed over a faint search results page.