Yahoo Advertising Numbers Under Attack, According to Bloomberg

Not only is Yahoo being beleagured by Google, but the social networking sites are cutting into their display ad revenue, according to a Bloomberg report.

Yahoo has seen its stock value fall recently, and while some financial advisers are recommending selling, there are still a number who see Yahoo as a buy.

“Yahoo still takes in more display advertising than its competitors”, Yahoo spokeswoman Joanna Stevens told Bloomberg. “Measured by dollars spent, Yahoo was first among U.S. sites in the first quarter, followed by AOL and parent Time Warner Inc. and Redmond, Washington-based Microsoft is third, according to TNS Media Intelligence. TNS didn’t provide year-ago comparisons” Bloomberg stated.

Related reading

Robot sitting on a bunch of books. Contains clipping path
A picture of the 'Springfield Shopper' newspaper from The Simpsons, bearing the headline "LOCAL MAN LOSES PANTS, LIFE"
A screenshot of visual search on Pinterest. On the left is a picture of a copper angle-poise lamp, with the words 'Visually similar results' above it. Down the right-hand side are a number of pins showing similar lamps.
Simple Share Buttons