Can Search Success Translate?

Making a search campaign that’s been successful in English work in Spanish can be more difficult than simply translating the same words. Matt Williams, managing partner of search marketing firm Prominent Placement, shares his company’s search optimization experience with the U.S. Hispanic and Latin American markets in today’s SearchDay, “Can You Translate a Successful Search Campaign?.”

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Vector graphic of a laptop displaying a search result for 'your website'. A magnifying glass hovers in front of the laptop screen, enlarging the search result.
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