Latino Search Market Presents Opportunities

At the recent Search Engine Strategies Latino event in Miami last month, speakers again and again spoke of the ripe opportunity for search marketers in the nascent U.S. Hispanic and Latin American search markets. Yesterday, we shared the experience of Matt Williams, who successfully translated a campaign for the Latino market.

Google’s Gonzalo Alonso said the market was poised for growth, and that sentiment was echoed by several other speakers. In today’s SearchDay, Grant Crowell outlines some of the opportunities in the Latino search market.

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A screenshot of visual search on Pinterest. On the left is a picture of a copper angle-poise lamp, with the words 'Visually similar results' above it. Down the right-hand side are a number of pins showing similar lamps.
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