SEW Experts: Boosting CTRs in a Search Fragmenting World

In today’s Search Ads column, “Boosting CTRs in a Search Fragmenting World,” Tony Wright reports further on the fragmentation of search with reader-submitted tips and some of his own. Here’s what you can do to keep your CTRs up.

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Image showing front and back of the rumoured iPhone 8 in blush gold colour, which is a kind of peach brown. A caption in the bottom right corner attributes the image to Benjamin Geskin.
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