Microsoft adCenter Adds Negative Keyword Tool

After a false start last month, Microsoft this weekend upgraded adCenter and gave advertisers the ability to add negative keywords at the campaign level, instead of just at the ad group level within campaigns.

According to the adCenter blog, “Negative keywords are specific words or phrases that help prevent your ads from being displayed to customers who are unlikely to click them. For example, if your ad sells televisions and you have specified ‘TV’ as a keyword, but you don’t want search queries to produce results on entertainment-type searches, you could specify ‘listings,’ ‘soap,’ and ‘show’ as negative keywords.”

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