Link Building is a Permanent Investment

I occasionally end up speaking with webmasters who thing of link building as an activity that you do for a while, and then you stop, or slow down. It’s a mistake, and it’s not one that you want to make. It’s important to view link building as a permanent investment in your web based business. There are many reasons for this, but the most basic of them is that your competition is most likely continuing to add links.

Publishing a web site is a promotional activity. Once you decide to publish a site, you then need to promote it. The most basic way to do that is by telling people about it, showing them your great content, tools, or whatever, and over time, getting them to link to it. One of the challenges with viewing link building as a permanent investment is that you eventually run out of fresh ideas of who to contact and what to tell them about.

The key then is to keep generating new content or new tools that you can promote. No link campaign is going to be successful without having great content, tools, or both on your site. But if your content stays static, even if it’s great stuff, your efforts will begin to return fewer results. This means you need to branch out. Branching out doesn’t mean you need to change the topic of your site.

For example, if you are in the widgets business, and you have already been written up in the blogs and magazines that are about widgets, look for other magazines that might take an article about widgets. You need some creativity here. For example, if there is an article you could write about how your widgets can be used to reduce home heating costs, you might be able to get blogs or magazines about home improvement to take it.

This is just one idea, and there are many others. One thing you can do to get ideas is see what your competition is doing. By checking out their promotional strategies you just might get a bunch of new ideas for promoting your own site.

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