17% of marketers buy ads in return for news coverage

According to a survey from PRWeek and Manning Selvage & Lee Marketing, 17% of senior marketers say their companies have bought advertising in return for a news story. About 7% of respondents say they have an implicit agreement with a reporter or editor for favorable coverage. Carol Krol of BtoB Magazine calls this “a worrisome sign that independent editorial credibility is being sacrificed.”

Related reading

Robot sitting on a bunch of books. Contains clipping path
A picture of the 'Springfield Shopper' newspaper from The Simpsons, bearing the headline "LOCAL MAN LOSES PANTS, LIFE"
A screenshot of visual search on Pinterest. On the left is a picture of a copper angle-poise lamp, with the words 'Visually similar results' above it. Down the right-hand side are a number of pins showing similar lamps.
Simple Share Buttons