How To Determine What A Link Passes

Aaron Wall over at SEOBook wrote a great overview article the other day about how to see if a link passes “Reputation / Authority / Equity / Juice / etc…”

It really is a good read and very informative. It provides some “white hat” and some “black hat” methods.

Related reading

Vector graphic of a clipboard with graphs on it with the title 'Audit', and a magnifying glass hovering over it.
Simple Share Buttons