Web Analytics Shootout: Unica’s Affinium NetInsight

Eric Enge, president of Stone Temple Consulting (and SEW Expert and blogger), continues his 2007 Web Analytics Shootout series with a review of Unica’s Affinium NetInsight Web analytics package.

As with the other packages he’s reviewed, Eric came up with a list of “cool things” that can be done with it:

  1. Creating custom dashboards
  2. Ad-Hoc Analysis
  3. Drag, Drop, and Drill, Drill, Drill Down
  4. Correlate Data
  5. A/B Analysis mode
  6. Integrate Offline Customer Data
  7. Examine Individual Click streams
  8. Robot/Spider analysis
  9. Remarketing
  10. Ask NetInsight Wizard
  11. Heat Map Overlay
  12. Date Comparison Reporting

Related reading

On-site analytics tactics to adopt now Heatmaps, intent analysis, and more
The SEO metrics that really matter for your business
How to take advantage of the latest updates to Google Search Console
Using Python to recover SEO site traffic (Part three)