Deloitte media-consumption study finds user-generated content spans generations

According to a new study by Deloitte, about 51% of US consumers are interested in watching and reading content created by others, not just stuff crafted by the big Hollywood companies and TV networks. And Baby Boomers (42 to 60) and older Matures (61 to 75) are also taking part in the user-generated-content phenomenon, not just the under-25 crowd, Deloitte found. You can read more about the study at Advertising Age.

Related reading

Image showing front and back of the rumoured iPhone 8 in blush gold colour, which is a kind of peach brown. A caption in the bottom right corner attributes the image to Benjamin Geskin.
Simple Share Buttons