PPCGoogle, Yahoo Launch Click Fraud Resource Centers

Google, Yahoo Launch Click Fraud Resource Centers

Google has launched a new Ad Traffic Quality Resource Center to educate AdWords advertisers about the dangers of click fraud and Google’s efforts to prevent it. It provides information on click fraud and invalid clicks, links to technical articles and Google policies, and links to contact Google reps.

Yahoo launched its Traffic Quality Center last week, with similar resources, but a much more finished look.

Much of the content for both sites existed before in different parts of the companies’ sites, but these resource centers bring the information together in a single point. Creating the center was a condition of the click fraud lawsuit settlement made by Yahoo last year, but not for Google.

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y