Seems Google has changed the wording on the link building page of Webmaster Help Center, according to thread over at Webmaster World.
It is interesting that Google is now stating that excessive reciprocal links are bad, not all recip links! The information at Google can be read here.
If this is a change in attitude I will be finding out next week. Or has this always been the case, which I tend to believe – as I have seen recip links being counted.
Related reading
Something to hide? The rise of privacy-focused search engines
In this editorial from Marc Smith, founder of Mojeek, argues that alternative, privacy-focused search engines have an opportunity in this post-truth era
Artificial intelligence for marketers
In this editorial from Amanda DiSilvestro, she puts the case forward for AI as an essential tool for search marketers.
The end of DoubleClick and Adwords? Google simplifies its branding with Google Ads, Marketing Platform and Ad Manager
Google is rebranding Adwords and DoubleClick. How will these changes affect us? Here’s everything you need to know.
How to monitor your competitors’ content marketing efforts
Competitor monitoring informs content marketing strategy, inspires more content marketing tactics and helps you prevent content marketing mistakes.
