SEW Experts: The Long Tail Is Dead — Long Live the Long Tail

In today’s Search Ads column, “The Long Tail Is Dead — Long Live the Long Tail,” Tony Wright has some tips for playing the long tail in today’s SEM market, given that search is not the well-kept secret it once was, and targeting the long tail is becoming harder to do.

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A screencap from CollegeHumor's 'If Google was a guy' series, showing a balding Google behind a desk arguing with an elegant-looking woman, as Siri, who has a silver microphone in front of her.
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