SEW Experts: The Long Tail Is Dead — Long Live the Long Tail

In today’s Search Ads column, “The Long Tail Is Dead — Long Live the Long Tail,” Tony Wright has some tips for playing the long tail in today’s SEM market, given that search is not the well-kept secret it once was, and targeting the long tail is becoming harder to do.

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The front page of the Simpsons newspaper Springfield Shopper, with the headline Wiccan Curse Blinds Half the Town. Underneath the subheading reads, Newspaper sales plunge 50 percent
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