SEW Experts: A Tale of Two City Guides

In today’s Vertical Challenge column, “A Tale of Two City Guides,” local search expert Michael Boland reviews recent plans announced by Yahoo Local and CitySearch to enhance features and content, making local search a more competitive landscape.

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A pair of yellow cartoon hands holds the newspaper The Springfield Shopper, which bears the headline SLEEP IMPORTANT, SAY EXPERTS.
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The front page of the Simpsons newspaper Springfield Shopper, with the headline Wiccan Curse Blinds Half the Town. Underneath the subheading reads, Newspaper sales plunge 50 percent
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