Microsoft to Update Trademark Dispute Handling in adCenter

While Microsoft’s trademark policy for adCenter advertisers is not changing, the way Microsoft deals with trademark infringement accusations against advertisers will change starting on September 10, according to the adCenter Blog.

Microsoft will stop generating its lists of advertisers approved by the trademark owner who can bid on trademarked keywords, but will continue to respond to complaints from trademark owners and investigate reported trademark infringement.

Microsoft is taking a step back from its involvement in compliance, but it is not leaving it up to advertisers and trademark owners to work things out on their own. The company promises to “support trademark owners in their efforts to protect their intellectual property,” promising a faster response without the extra layers to review before acting on a complaint.

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