It seems like every year, an industry analyst or pundit declares that this year will be the year of mobile search, and mobile advertising in general. According to a Kelsey Group report, a confluence of factors may mean that now really is the time for mobile advertising to take off.
Google is looking for more places to put its text ads and more formats to sell advertisers. Microsoft is looking to combat Google’s online dominance by beating them at mobile search. Mobile devices, especially the iPhone, are making the mobile browsing experience more accessible to mainstream users.
The Kelsey Group’s U.S. Mobile Advertising Forecast predicts that the U.S. mobile ad market will grow from $33.2 million in 2007 to $1.4 billion in 2012, a compound annual growth rate (CAGR) of 112 percent. At the same time, the number of mobile Internet users will grow from 37.9 million in 2007 to 91.7 million in 2012, a CAGR of 19 percent.
I spoke with Matt Booth, VP and program director of The Kelsey Group’s Interactive Local Media practice, about these and other factors. Read more at ClickZ News in “Could This Be the Year for Mobile Ads?“