SEW Experts: The Search Marketing Human Capital Problem

In today’s Searching for Meaning column, “The Search Marketing Human Capital Problem,” Kevin Ryan tries to help both HR execs hunting for human “search marketing” resources and SEM pros hunted by executive recruiters. Find out what human capital is worth.

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A pair of yellow cartoon hands holds the newspaper The Springfield Shopper, which bears the headline SLEEP IMPORTANT, SAY EXPERTS.
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The front page of the Simpsons newspaper Springfield Shopper, with the headline Wiccan Curse Blinds Half the Town. Underneath the subheading reads, Newspaper sales plunge 50 percent
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