The Benefits Centralized SEM Management in Large Organizations

What would you need to do to convince the necessary people in your large organization that a unified, integrated approach to paid search marketing will have a stronger financial impact if centrally managed? And, once you have built a consensus, what would you have to do to get the plan moving?

AOL’s VP of SEO/SEM answers those questions in today’s SearchDay, “Laying the Foundation for Paid Search Success in Large Organizations.”

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