SEW Experts: Real World Trumps Online in Local Search

In today’s Vertical Challenge column, “Real World Trumps Online in Local Search ,” local search expert Gregg Stewart reminds you that if you don’t know what your customer is doing, your customer will probably end up someplace else. Tracking local search online and offline is key.

Related reading

Google_Display-ads-for-a-mobile-first-world_600
Google I O 2016 on Google
A graphic showing the old Google logo superimposed over a faint search results page.
Shift London