Does Apple offer a crisis communications 2.0 case study?

Brian Solis of FutureWorks PR has written an article for Internet Financial News entitled, “Crisis Communications 2.0 – Apple And The…” It is a must-read for anyone involved in online public relations, consumer generated media, or universal search.

Solis takes a second look at the recent “iPhone Price Bomb” and analyzes what went right and what went horribly wrong. I strongly endorse his advice, which is: “Crisis Communications 2.0 will have a plan, ready to go, that combines traditional and social activity that each place people at the center of the discussion – the rest are just the tools to execute. But nothing can go live without first listening to the conversations taking place.”

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