SEW Experts: Split Traffic, Raise Conversion Rates, Repeat, Multiply

In today’s By the Numbers column, “Split Traffic, Raise Conversion Rates, Repeat, Multiply,” Eric Enge reminds marketers that site optimization doesn’t begin or end with landing page testing. A/B splits don’t give marketers splitting headaches anymore. What’s the next step? Multiply your variables.

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Image showing front and back of the rumoured iPhone 8 in blush gold colour, which is a kind of peach brown. A caption in the bottom right corner attributes the image to Benjamin Geskin.
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