Ask To Launch New PPC Platform October 2

Ask has announced it will launch its new Sponsored Listing platform October 2. ASL 2.0 – in keeping with the world’s love for the 2.0 extension – promises improvements in cost and budget controls, and other benefits.

The addition of average positioning information should help determine how much to bid. The allowance of multiple ads will help test different creatives against the same keywords – though the delivery will be optimized only – there will not be the ability to opt out of the CTR impacting the delivery.

ASL 2.0 Overview (as reported by Ask)

* Improvements in cost and budget controls.
* New ad structure improves content management.
* Streamlined UI simplifies common tasks.
* More flexible reporting.
* Enhanced Bulk Upload tool.

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