Copyright Procedures for Search Marketers

Search marketers will almost certainly run into copyright issues at some point in their careers. They may be the victim, finding their own optimized content duplicated without permission and showing up in targeted search results. Or they may be an infringer, stealing copyrighted content from others and finding themselves subject to penalties by the search engines and the courts.

Thankfully, most online copyright infringement issues can be handled with some simple legal procedures. In today’s SearchDay, “Copyright Law: What Search Marketers Should Know (Part 1),” Grant Crowell outlines the basics of cease & desist letters, the Digital Millennium Copyright Act (DMCA), and other tactics to help search marketers protect their content.

Related reading

A picture of the 'Springfield Shopper' newspaper from The Simpsons, bearing the headline "LOCAL MAN LOSES PANTS, LIFE"
A screenshot of visual search on Pinterest. On the left is a picture of a copper angle-poise lamp, with the words 'Visually similar results' above it. Down the right-hand side are a number of pins showing similar lamps.
Simple Share Buttons