SEW Experts: Knock It Out of the Linkin’ Park!

Is the job of an SEO to drum up valueless links, or to be the driver of creative content and content distribution for clients’ Web sites? In today’s Link Love column, “Knock It Out of the Linkin’ Park!,” Sage Lewis says it’s time for SEOs to move past getting links just to try to game the search engine system. It’s two dimensional thinking; and it’s the wrong paradigm.

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A picture of the first slide from Greg Gifford's Brighton SEO presentation, featuring a movie still of a man in a racing car with the words "Marketing to Local Businesses" across it in orange, and below, "Moving beyond local SEO to win the visibility race" in white text.
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