SEW Experts: Breaking Down Silos: Specialization With Integration

For any search marketer working with large enterprises or agencies, integration is the toughest job they face. In today’s Search Ads column, “Breaking Down Silos: Specialization With Integration,” Matt Spiegel describes a challenge that makes changing bids on thousands of keywords seem like child’s play.

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Image showing front and back of the rumoured iPhone 8 in blush gold colour, which is a kind of peach brown. A caption in the bottom right corner attributes the image to Benjamin Geskin.
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