Yahoo Expands Reach of OneSearch in Europe, Latin America

Yahoo has doubled the reach of its oneSearch mobile search application by partnering with mobile provider Telefonica to make oneSearch the main search service on Telefonica’s mobile portals.

OneSearch, a mobile-specific interface and algorithm, was launched in January with the Yahoo Go for Mobile downloadable application, and expanded in March to be available to all WAP-enable devices on the Yahoo Mobile site. OneSearch was launched in Canada and five countries in Europe in May, and to six mobile operators in Asia in June.

Through the Telefonica partnership, OneSearch is now the main search service for users in 15 countries in Europe and Latin America. Global expansion of its mobile search offering is a priority for Yahoo, according to Steve Boom, SVP of broadband & mobile at Yahoo, who posted on the Yodel Anecdotal blog:

We plan to continue this great global momentum for oneSearch. We’re working to make oneSearch one finger away through a host of high-quality carrier and device partnerships. As of today, oneSearch is the priority search service for over 200 million mobile consumers through seven major mobile operators in nearly 30 countries across Europe, Asia, and the Americas. Our ultimate goal is to connect one billion mobile users worldwide, so you can count on more to come.

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