SEW Experts: Voice Search: Mobile Tactic Here. Now. 2DAY.

Mobile has long been called marketers’ next emerging opportunity. So, from a local search standpoint, how do you prepare for the opportunity? In today’s Vertical Challenge column, “Voice Search: Mobile Tactic Here. Now. 2DAY.,” local search expert Gregg Stewart explains that a very old offering is hot once again: directory assistance (DA), and its new subcategory of voice search.

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Image showing front and back of the rumoured iPhone 8 in blush gold colour, which is a kind of peach brown. A caption in the bottom right corner attributes the image to Benjamin Geskin.
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