Search and Politics: Made for Each Other?

Search engines are playing an increasingly important role in the education of voters in the U.S. And according to the Pew Internet & American Life Project, there is a statistically significant correlation between using the Internet to get political news and information and the actual act of voting.

In today’s SearchDay, “Search About to Upset the Political Applecart,” Greg Jarboe examines data from Pew that shows press release optimization for news search engines may be three times more valuable to presidential campaigns than website optimization for web search engines.

Related reading

The word PREPARED is written on a blackboard with the UN crossed out. A hand is underlining it.
A hand holding a transparent piece of plastic or glass, with the Google logo superimposed onto it.
Simple Share Buttons