Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:
From the SEW Blog:
- Yahoo CMO Resigns, Heading for Big Consumer Brand?
Yahoo chief marketing officer Cammie Dunaway will leave Yahoo on November 2 for a new opportunity, which may be a large consumer brand.
- Microsoft Claims Google Gets Too Much Credit
Brian McAndrews, senior vice president of Microsoft’s Advertiser Publisher Solutions Group stated during a panel discussion at the Web 2.0 Summit in San Francisco Thursday that Google is getting too much credit for conversions when they are the last place someone visits before making a purchase.
- SEW Experts: Searching for a Better Local Ad Model
The epic battle fought by “online pure-plays” and “brick and mortar” companies moves to a new frontier: local search.
Headlines & News from Elsewhere:
- Coca-Cola, Google, Branding, and Direct Marketing, ClickZ
- Advertising Placements by Industry and Top Sponsored Links, September 2007, ClickZ Stats
- How To Update Your Internet Yellow Pages Listings For Free, Local SEO Guide
- Twine: The First Mainstream Semantic Web App?, Read/Write Web
- Using Yahoo Search Assist for Keyword Research, SEO Speedwagon
- SEO is like buying a house whilst PPC is like renting, or is it?, SEO Chicks
- Driving Conversion in B2B Search Optimization, B2B SEO
- Google Content Network Opt-out Change, SEM Clubhouse
- GOOG-411, A Harbinger Of The Mobile Web, StayGoLinks
- Highlights: Ballmer on deals, search, and dunking, Todd Bishop’s Microsoft Blog
- Marketing Chief Leaving Yahoo, BoomTown