Keyword Specific Domains Grabbing Google Real Estate

The ability for a keyword specific domain name to have Google site links at the bottom of their – what now seems default – top listing is creating an interesting real estate bonanza for the people holding such domains. Add a reduction in the cost of clicks for that term since the domain contains the keyword and that increases the Quality Score, and top position for paid search can be added to further push competitors off the page.

Aaron Wall wrote a detailed piece on this issue today with pics and everything. Makes you want to bid a little higher for those domain names. His reference to Frank Schilling’s article on domain values adds even more reasons to grab up domains wherever you can.

Between the extra space for top ranking – and the traffic just the number one spot brings, the lowered QS, and the typed in traffic it is a winning combination.

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