SEW Experts: Content Creation About Journey, Not Destination? – Part 2

You can waste a lot of time debating whether content is king. For the sake of argument, let’s just all agree so we can focus on business decisions. In today’s Vertical Challenge column, “Content Creation: About Journey, Not Destination? – Part 2,” travel search expert Elisabeth Osmeloski discusses the pros and cons of hiring an in-house staff to transform your travel site.

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A pair of yellow cartoon hands holds the newspaper The Springfield Shopper, which bears the headline SLEEP IMPORTANT, SAY EXPERTS.
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The front page of the Simpsons newspaper Springfield Shopper, with the headline Wiccan Curse Blinds Half the Town. Underneath the subheading reads, Newspaper sales plunge 50 percent
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