SEW Experts: Content Creation About Journey, Not Destination? – Part 2

You can waste a lot of time debating whether content is king. For the sake of argument, let’s just all agree so we can focus on business decisions. In today’s Vertical Challenge column, “Content Creation: About Journey, Not Destination? – Part 2,” travel search expert Elisabeth Osmeloski discusses the pros and cons of hiring an in-house staff to transform your travel site.

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A screenshot of visual search on Pinterest. On the left is a picture of a copper angle-poise lamp, with the words 'Visually similar results' above it. Down the right-hand side are a number of pins showing similar lamps.
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