SEW Experts: Content Creation About Journey, Not Destination? – Part 2

You can waste a lot of time debating whether content is king. For the sake of argument, let’s just all agree so we can focus on business decisions. In today’s Vertical Challenge column, “Content Creation: About Journey, Not Destination? – Part 2,” travel search expert Elisabeth Osmeloski discusses the pros and cons of hiring an in-house staff to transform your travel site.

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Image showing front and back of the rumoured iPhone 8 in blush gold colour, which is a kind of peach brown. A caption in the bottom right corner attributes the image to Benjamin Geskin.
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