SEW Experts: Search and Brand Authenticity

CMO life expectancy shrinks. Search for brand authenticity grows. In today’s Search Ads column, “Search and Brand Authenticity,” Matt Spiegel tries to get to the bottom of this paradox. With the need to market an authentic brand, it’s time for marketing to reclaim some of its glory.

Related reading

The word INFLUENCER in bold wooden block capitals against a brown and blue wood background.
Simple Share Buttons