SEW Experts: Search and Brand Authenticity

CMO life expectancy shrinks. Search for brand authenticity grows. In today’s Search Ads column, “Search and Brand Authenticity,” Matt Spiegel tries to get to the bottom of this paradox. With the need to market an authentic brand, it’s time for marketing to reclaim some of its glory.

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A pair of yellow cartoon hands holds the newspaper The Springfield Shopper, which bears the headline SLEEP IMPORTANT, SAY EXPERTS.
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The front page of the Simpsons newspaper Springfield Shopper, with the headline Wiccan Curse Blinds Half the Town. Underneath the subheading reads, Newspaper sales plunge 50 percent
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