Content advertising: Search Engine content networks

One of the biggest challenges facing SEMs: making smart decisions about search engine content networks. It’s often a problem they can’t easily solve. Some would like to understand their choices better. Others would like to know where the industry’s headed .

Marketing Sherpa thinks it’s a problem too. They went looking for answers before I did. That’s why we announced how we’ll help marketers at the MarketingSherpa B2B conference today in San Francisco.

When a question was asked in LinkedIn who the best business bloggers are, we let marketers know there’s help on the way from an exec who’s educated other marketers (in-house and agency). For free. As part of the SEM/SEO community.

If you manage complex SEM campaigns — or if you’re a website publisher — or you’re hiring SEM staff, I’m sure you’re looking for answers, too.

When The Wall Street Journal cited the business blog published by Clix Marketing CEO David Szetela last week, there was no question in my mind. He’s the business blogger who deserves a column. A guy who already helps marketers do their jobs better.

Let him know how he can help you when Content Advertising debuts next week.

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A photograph of an advert for Google Voice on the London Underground, at the station Gloucester Road. The poster spells out the stop name as it's pronounced, "glos-tuh rode", and underneath reads, "Say it to get it. Google voice search for mobile".
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