SEW Experts: Achieving Brand and Affiliate Harmony in Search

Forget brand vs. brand brawls in the search engines. The new UFC: Affiliate vs. brand. In today’s Searching for Meaning column, “Achieving Brand and Affiliate Harmony in Search,” Kevin Ryan recaps last week’s SES @ A4U event in London, and tells you when you have crossed the line between affiliate or brand advocate and brand adversary.

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A notepad with GENERATION Z written in the middle, with six traits listed around it: pragmatic, connected, global, educated, social and visual.
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