SEW Experts: Life after SERP: A/B Split and Multivariate Testing

When searchers find your site, what will they see? If you’re using A/B split tests and multivariate testing, they’ll see customized results on the fly. In today’s By the Numbers column, “Life after SERP: A/B Split and Multivariate Testing,” Eric Enge outlines one of the best ways to improve results for your Web site. Sometimes the things that matter to users and increases conversions will surprise you.

Related reading

larry kim
Robot sitting on a bunch of books. Contains clipping path
A picture of the 'Springfield Shopper' newspaper from The Simpsons, bearing the headline "LOCAL MAN LOSES PANTS, LIFE"
Simple Share Buttons