SEW Experts: Content Advertising Explained

Little-understood, content advertising consumes a big portion of many advertisers’ PPC budgets. But for many advertisers, content advertising performs far worse than their search campaigns. In today’s Content Advertising column, “Content Advertising Explained,” David Szetela, founder of Clix Marketing, kicks off his new column that will explore the myriad problems with content advertising, and the ways advertisers can solve those problems.

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A pair of yellow cartoon hands holds the newspaper The Springfield Shopper, which bears the headline SLEEP IMPORTANT, SAY EXPERTS.
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The front page of the Simpsons newspaper Springfield Shopper, with the headline Wiccan Curse Blinds Half the Town. Underneath the subheading reads, Newspaper sales plunge 50 percent
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