SEW Experts: Content Advertising Explained

Little-understood, content advertising consumes a big portion of many advertisers’ PPC budgets. But for many advertisers, content advertising performs far worse than their search campaigns. In today’s Content Advertising column, “Content Advertising Explained,” David Szetela, founder of Clix Marketing, kicks off his new column that will explore the myriad problems with content advertising, and the ways advertisers can solve those problems.

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Image showing front and back of the rumoured iPhone 8 in blush gold colour, which is a kind of peach brown. A caption in the bottom right corner attributes the image to Benjamin Geskin.
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