Justifying the Investment in Industry Conferences

Going to industry conferences is expensive, no doubt. But it would cost you more in the end if you let your competition get an edge on you. Actually, if you crunch the numbers, you may find that you could get a five-fold return on your investment in attending and getting to a show like SES Chicago.

In today’s SearchDay, “20,000 Reasons to Attend SES Chicago,” Greg Jarboe does the math for you, so you can go back to your boss and justify the expense.

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