Fitting Search Into Your Marketing Strategy

There are a few different ways to integrate search into your overall marketing strategy in order to maximize your returns across all channels. You can work with a traditional agency that has moved into search, work with a search agency that has expanded into traditional media, or work with a best-of-breed search marketing firm alongside other best-of-breed marketing partners.

The third option has the most potential upside, but also is the most challenging to manage. In this week’s SearchDay, “Making It Work: 6 Factors to Integrate Search with Other Best of Breed Partners,” iProspect’s John Tawadros shares six factors that should help you pull it all together.

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Hands holding smart phone with search engine optimization (SEO) concept on screen.
A hand holding a white smartphone, with the words 'What can I help you with?' displayed on the screen.
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