Getting a Blog’s Benefits, Without a Blog

Don’t want to put a blog on your B2B site? You can still get some of the benefits of blogging by doing as the bloggers do. In today’s SearchDay, “Corporate America Can Learn a Lot from Bloggers,” Bill Hartzer outlines some alternatives that can still help you drive qualified traffic and leads to your corporate Web site, as a blog might, and to get the search engine ranking benefits a blog might bring.

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