SEW Experts: Local Search for National Brands

National brands that empower their local sales channel can generate more sales, leads, and conversions. In today’s Vertical Challenge column, “Local Search for National Brands,” local search expert Gregg Stewart shows that simply providing a dealer locator is not a comprehensive local search strategy. Instead, the smart national brands engage and educate your local sales channel on how to leverage the local search channel and maximize lead generation and sales conversion.

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A picture of the 'Springfield Shopper' newspaper from The Simpsons, bearing the headline "LOCAL MAN LOSES PANTS, LIFE"
A screenshot of visual search on Pinterest. On the left is a picture of a copper angle-poise lamp, with the words 'Visually similar results' above it. Down the right-hand side are a number of pins showing similar lamps.
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