SEW Experts: Content Advertising Explained – Part 2

Content ads are not search ads, and need to be thought of differently. In today’s Content Advertising column, “Content Advertising Explained – Part 2,” David Szetela reminds advertisers that ads created for the content networks perform a different job, target different users, and require a different strategy. He gives you five types of successful copywriting tips for content ads to get you started.

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