Last week, AOL announced the acquisition of contextual ad network Quigo to Platform A, its growing group of ad companies. Today, AOL follows that move with the news that it has acquired Yedda, an Israel-based Q&A platform similar to Yahoo Answers.
Yedda employs semantic matching technology that automatically matches questions to other related questions and topics, while selecting the best available users to answer the question. AOL expects to incorporate Yedda’s technology into some of its content areas of AOL.com and throughout its network.
“This acquisition builds on AOL’s community legacy,” said an AOL spokesperson. “Asking a question is the most natural way to search for information and with the incorporation of Yedda’s unique patent-pending technology, AOL will enhance our programming efforts while bringing together editorial and user-generated communities.”
Platform A, launched in September, now includes Yedda, Quigo, Advertising.com, AOL-run sites, Tacoda, Third Screen Media and AdTech.