What Can Local Learn from Universal Search?

It remains to be seen how big of a role local search results will play in the blended search results that the major engines have all moved toward. But in the meantime, local content providers can learn a bit about self-promotion by following the search engines’ lead.

In today’s SearchDay, “What Local Can Learn from Universal Search,” The Kelsey Group’s Mike Boland looks at the long overdue opportunity to apply the principles of blended search to local search, with LiveDeal as an example of blended local search results.

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Vector graphic showing hands holding up smartphones in front of a globe, which is surrounded by floating icons representing digital concepts like shopping, music and email.
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