SEW Experts: Content Advertising Explained – Part 3

Content ads need to work harder than search ads to distract the reader’s attention from the Web site content that attracted them in the first place. In today’s Content Advertising column, “Content Advertising Explained – Part 3,” David Szetela shows you some ways to test your content ads, and offers some good and bad examples to study.

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A pair of yellow cartoon hands holds the newspaper The Springfield Shopper, which bears the headline SLEEP IMPORTANT, SAY EXPERTS.
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The front page of the Simpsons newspaper Springfield Shopper, with the headline Wiccan Curse Blinds Half the Town. Underneath the subheading reads, Newspaper sales plunge 50 percent
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