SEW Experts: Content Advertising Explained – Part 3

Content ads need to work harder than search ads to distract the reader’s attention from the Web site content that attracted them in the first place. In today’s Content Advertising column, “Content Advertising Explained – Part 3,” David Szetela shows you some ways to test your content ads, and offers some good and bad examples to study.

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A picture of the 'Springfield Shopper' newspaper from The Simpsons, bearing the headline "LOCAL MAN LOSES PANTS, LIFE"
A screenshot of visual search on Pinterest. On the left is a picture of a copper angle-poise lamp, with the words 'Visually similar results' above it. Down the right-hand side are a number of pins showing similar lamps.
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