SEW Experts: Global SEM Growth Leaves U.S. SEOs Behind

Now that search engine marketing has become a global game, the need for translation services for Web sites has never been greater. In today’s Search Engine WarGames column, “Global SEM Growth Leaves U.S. SEOs Behind,” Kevin Heisler notes with surprise that relatively few SEOs and SEMs leverage language translation.

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The front page of the Simpsons newspaper Springfield Shopper, with the headline Wiccan Curse Blinds Half the Town. Underneath the subheading reads, Newspaper sales plunge 50 percent
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