SEW Experts: How to Integrate PPC and Display Advertising

Pay-per-click (PPC) or display advertising? You don’t always have to choose one or the other. In today’s By the Numbers column, “How to Integrate PPC and Display Advertising,” Eric Enge shows you how to integrate PPC campaigns with display advertising, and use this cyclical approach to improve overall ROI.

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Image showing front and back of the rumoured iPhone 8 in blush gold colour, which is a kind of peach brown. A caption in the bottom right corner attributes the image to Benjamin Geskin.
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