Social Media + Press Release = Meatball Sundae?

According to Seth Godin, a meatball sundae is the unfortunate result of mixing two good ideas. In this case, the meatballs are the press releases and the sundae toppings are the Technorati tags, Digg buttons, bookmarks and other Web 2.0 features. In today’s SearchDay, “Is the Social Media Press Release a Meatball Sundae?,” Greg Jarboe puts the social media release on trial, and finds it guilty.

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A screenshot of visual search on Pinterest. On the left is a picture of a copper angle-poise lamp, with the words 'Visually similar results' above it. Down the right-hand side are a number of pins showing similar lamps.
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