The Kelsey Group Interactive Local Media Conference in LA kicked off with SES Advisory Board member Anne Kennedy and Search Engine Watch News Editor Kevin Newcomb’s panels — featuring, among others, SEW Expert Sage Lewis on link building.
Of course, Kelsey Group analyst and SEW Expert Mike Boland is one of the star Local Search moderators.
It’s been a great day of CEOs, audience members, and Kelsey Group analysts debating — and learning — about the past, present, and future of Local Search.
One of the stellar presentations: RH Donnelley. Hunh? The YP guys? Sure, now that everything’s jake at the old media stalwart.
Business.com Founder/CEO Jake Winebaum became President of R.H. Donnelley’s interactive unit (RHDi) 90 days ago, reporting directly to the Chairman and CEO.
RHDi now includes DexKnows.com, search marketing company LocalLaunch! , Business.com, Work.com and the Business.com Advertising Network.
Great catching up with Todd Sims, Business.com VP Business and Corporate Development. I first met Todd when Business.com was little more than a famous domain name and a small vertical search engine.
Kevin Newcomb interviewed Jake after his presentation. Keep an eye out for RHDi search marketing / digital strategy from a vertical search engine veteran transforming old media.
Related reading
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There were more than a billion voice searches a month, as of January 2018. 40% of those mobile searches had local intent.
How to optimize your Google My Business listing
A Google My Business profile is an essential tool for local SEO and helps to cement the online presence outside of a website. Here we give you an update on how to optimize your listing.
Rise in voice search for local businesses brings new opportunities and challenges
Voice search is growing exponentially, and when something becomes this prominent it behoves the major search engines to make changes to the ways they work to make these experiences more fluid and enjoyable for the end user. Jamie Pitman reviews consumers' current use of voice search with regard to local search and how you can optimize for future growth
